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Founding Marketing Lead
She Shapes History
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Design and lead the marketing systems for a feminist social enterprise sharing women’s history through tours, content, and partnerships, shifting from founder-led growth to calm, scalable demand.
Why us?
Help us drive impact in:
The opportunity:
Why you might love this opp:
This is She Shapes History’s first dedicated marketing hire, and one of the most strategically important roles in our very fast growing feminist start-up.
You’ll own the design and delivery of the marketing systems that take She Shapes History from highly successful founder-led growth to predictable, systems-led demand, across B2C, B2B, and institutional channels, and across multiple cities.
This role is about building infrastructure, not just running campaigns. You’ll design how people discover, understand, trust, book, return to, and advocate for She Shapes History, so that growth is repeatable, calm, and not dependent on individual heroics.
As the organisation scales nationally and internationally, this role is designed to grow into a Head of Marketing position.
Our headquarters are in Melbourne, so you can either join us in the office or, for the right person, this role can be remote anywhere in Australia.
What's involved:
About She Shapes History
She Shapes History is a feminist start-up making women’s history accessible, engaging, and relevant. From Melbourne’s trams to Sydney’s Harbour Bridge and Canberra’s design, Australia was shaped by women, yet most Australians have never heard their names. That absence fuels the respect gap at the heart of gender inequality.
We address that gap through walking tours across multiple cities, digital content, partnerships with cultural institutions, museums, councils, and historic sites, and a nationally distributed women’s history travel guide.
We are a purpose-led organisation with commercial discipline. We believe impact and rigour strengthen each other, and that scale only works when structure comes first.
What you’ll be responsible for
➜ Strategy, go-to-market, and growth foundations
➜ Campaigns, content direction, and distribution
➜ CRM, funnels, and marketing systems
➜ Strategic communications and narrative stewardship
➜ Growing the marketing function
Key criteria:
This role will suit someone who:
➜ Has built or significantly shaped marketing in a startup, scale-up, or mission-led organisation, ideally within tourism, arts, culture, museums, heritage, education, or adjacent sectors
➜ Is comfortable building from scratch, not just optimising existing systems, and can design structure where none exists yet
➜ Thinks in end-to-end systems and customer journeys, across B2C, B2B, and institutional pathways, not just individual campaigns
➜ Can move fluidly between strategy and execution, setting direction while still being hands-on when needed
➜ Brings strong judgement and low ego, and knows when to simplify, say no, or slow growth to protect quality
➜ Cares deeply about integrity, alignment, and sustainable scale, and understands that growth without structure burns teams out and erodes trust
How to apply:
Please email recruitment@sheshapeshistory.com.au with the following:
1. Your CV
2. A written application (max 1,000 words)
This can be a cover letter or short document addressing the points below.
Your written application should cover:
➜ What’s motivating you to apply for this role?
➜ A brief overview of your previous experience and how it’s relevant in this context.
➜ One specific experience directly related to this role, including: the objective, the strategy and tactics you used, the results you achieved, and what you learned.
➜ Something we wouldn’t know from your CV that would help you thrive in this role.
➜ Your salary expectations.
We'll be reviewing applications on a rolling basis, so we encourage you to apply early.
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